Work

OOH Media Design

Below are examples of client production artwork and conceptual mockups developed across a range of projects. Each piece is created through a considered process that balances visual exploration with clear communication objectives, ensuring strong composition and effective messaging. The work spans both finished production pieces and early-stage concepts, reflecting adaptability across different client needs and formats. Together, these examples demonstrate an approach grounded in purposeful, well-resolved design solutions.

Digital billboard advertising a vanilla ice cream cone with rainbow sprinkles against a blue background, with the text "Chillax cones" and "Have a chill cone".

Crowded airport terminal with travelers waiting, some sitting and others standing, with signage for baggage claim and gates visible, and an overhead ad for Smart Water cans.

Large advertisement for Disney's 'Moana 2' featuring a tropical island scene with a paddleboarder, and characters from the movie aboard a boat, including a pig, a rooster, and a small dog, inside a busy airport terminal.

Crowd of people walking on a busy city sidewalk with digital billboards, cars, and tall buildings in New York City.

A train decorated with promotional artwork for Disney's Moana 2 movie, featuring characters Moana and Maui on a boat, moving along a highway with cars in the foreground and a stadium in the background.

People walking on a busy city street with a yellow taxi cab in the background and large digital billboards.

Yellow taxi cab with a large digital billboard on top advertising 'OAK AND LUNA' featuring a woman with dark hair, a necklace, and a gray blazer in Times Square, New York City, with crowds and tall buildings in the background.

An outdoor city street scene featuring a digital billboard with a woman wearing a white tank top, jewelry, and with short hair. The billboard displays the text "OAK AND LUNA" in yellow. Pedestrians, including a man with a teal backpack, walk along th

People walking inside a modern shopping mall with large glass windows, escalators, digital advertisement displays, and colorful interior decor.

A digital billboard on a city street corner with an advertisement for Goodwipes, featuring a cartoon of a cloud with a face and arms, wearing shoes and making peace signs, with the slogan "because Butts Deserve Better!" in green text. Pedestrians wal

A busy city street scene in Times Square, New York City, with pedestrians walking past a yellow taxi cab and large digital billboards in the background.

People crossing a street in front of a red and yellow metro train with advertising for KFC's Chickenjoy, in an urban area with buildings and palm trees in the background.

City sidewalk with people walking, an illuminated bus stop with an advertisement for spicy fried chicken, and parked cars.

City street scene with traffic lights, pedestrians, cyclists, and a billboard advertising a live stream of La La Land 2022 on Red Bull TV, with tall skyscrapers in the background.

Street scene outside a subway station with pedestrians, a sign reading 'Washington,' and electronic billboard advertising a live streaming event on Red Bull TV, with buildings and green trees in the background.

City street scene with pedestrians crossing at crosswalk, cars parked and driving, buildings with ornate architecture, green trees lining the street, and an elevated train track overhead with a banner promoting a live stream event.

People lining up to enter the Mercedes-Benz Stadium for the Chick-fil-A Peach Bowl on December 30, 2023. Large banners display the event details, and escalators lead to the stadium entrance.

City street with a blue bus and a white minivan, blurred pedestrians walking on the sidewalk, tall buildings in the background, green trees along the road.

People crossing the street in an urban area with a METRO bus, cars, traffic lights, and a tall clock tower in the background.

A blue metro bus with an ad showing a puppy and the text 'Don't let the dogs wash your windows,' along with a small crowd of people waiting to cross the street at an urban intersection. In the background, there are multi-story apartment buildings and

A city street with a bus and several cars at a traffic light, with palm trees and utility wires in the background.

A group of people sitting at a table in a modern space, with one woman using her phone and another woman gazing ahead. A large digital screen on the wall shows a man carrying a suitcase against a blue sky background, with the text "No one builds a le

Passengers seated and waiting at a busy airport terminal near a United Airlines counter, with an electronic flight information display and charging station visible.

People sitting at a table with drinks and snacks, using their phones, with a large black blank screen on the wall in the background.

Airport waiting area with large screen displaying Starbucks advertisement for mobile ordering, showing a coffee drink and a smartphone, with several people seated and walking around.

At an airport terminal, two travelers are standing near a terminal directory and a digital screen promoting Starbucks’ app for ordering. A man in a suit walks past, and the signage indicates directions to concourses C through E with an arrow pointing

People standing in line at the airport baggage claim area.

City street scene with parked cars, a colorful mural on a building, and a train with Heineken branding passing through a crossing.

A city street corner with a Metro Bus that has a Heineken advertisement, a group of pedestrians waiting to cross, including children and adults, and multi-story buildings in the background under a clear blue sky.

Digital billboard advertising a plant nursery and cafe called Leaf &, featuring images of plants and coffee drinks, located on a city street corner in NYC.

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Programmatic Design

For these projects, I developed editable mock-up templates and designed dynamic, localized content systems intended to enhance user engagement across a range of digital out-of-home platforms. Each design was created through a structured process that emphasizes clarity, adaptability, and real-time relevance, incorporating elements such as sponsored content, live mapping, movie showtimes, current weather updates, active countdowns, and real-time sports scores. These components were thoughtfully integrated to ensure the information remains timely, accessible, and contextually responsive to its environment. In addition, the designs prioritize flexibility and scalability, enabling easy updates across locations and use cases. Together, these works demonstrate a considered approach to combining functional information delivery with engaging, dynamic visual design.

Digital billboard on city sidewalk displaying an advertisement for watermelon-flavored lip balm or gloss, with a pink background and images of watermelon slices and lip balm tubes.

Countdown clock on a city sidewalk showing 3 hours 8 minutes and 2 seconds until the Philadelphia Eagles game kickoff, with pedestrians and parked cars in the background.

City street intersection with a digital display board showing a poll about favorite school snack foods, pedestrians including a woman with a stroller and a child on a scooter, yellow taxi, cars, and buildings in the background.

Digital billboard on city street displaying UV index of 12 for New York City, with a sun protection advisory from 10AM to 6PM, and images of e.l.f. skincare products.

Digital kiosk displaying live sports score for Knicks versus Lakers game, with a player image, scores, time, and sponsor info, inside a busy shopping mall.

People walking past a Sephora store on a city street, storefront with black awning, digital sign displaying advertisements for Dyson hair tools, and window displays with cosmetics.

City street scene with pedestrians wearing masks, trees with fall foliage, and an electronic billboard displaying a fall bucket list and an advertisement for Heartfelt Harvest season.

People walking on a city sidewalk with trees, parked cars, and an electronic billboard advertising the movie 'Moana' in the background.

Digital billboard in New York City displaying a countdown timer and message about a Pepsi promotion.

Digital billboard showing the weather forecast and a message for cold front in Times Square, New York City. People walking and taking photos nearby.

People waiting for the train at a subway station with two large digital ad displays promoting Heineken beer and the Jonas Brothers concert, with train schedule information above.

People standing and walking outside on a city street near an electronic bus stop display with pollen forecast showing high pollen index.

Street scene in New York City at the intersection of East 47th Street and 47th Street, with a digital billboard displaying an ad about NYC historic icons featuring Pepsi-Cola. The street is busy with pedestrians and vehicles, and there are traffic si

Brand Identity Design

In my brand identity work, I developed visual systems across a range of projects, including spearheading the creation of comprehensive brand guidelines for the Office of the County Engineer to establish a cohesive and consistent identity system.

Each project was developed through a thoughtful design process that begins with research and conceptual development and extends to the careful application of logo design, color palettes, typography, and supporting graphic elements.

For The Hemingway, a bookstore/café, I created a logo, curated a color palette, and designed packaging inspired by the vibrant atmosphere of literary spaces, incorporating a quill icon and layered textural elements drawn from Ernest Hemingway’s writing. In another project, I developed the branding for the College of Liberal Arts Staff Leadership Academy, using a blue palette to convey trust and stability, and a mark that combines an inward-facing arrow with a circular form to symbolize growth within a supportive community.

Together, these works demonstrate a structured and intentional approach to building cohesive brand identities that balance conceptual development with functional application across different organizational contexts.

Blurred interior of a modern cafe with large windows and high ceilings, featuring a counter and seating area, with the text 'the Heminguay' overlaid.

Pattern of light blue stylized feathers on a teal background.

Close-up of a textured surface resembling orange parchment or fabric with handwritten cursive text in a darker orange color, somewhat blurred and overlapping.

Two paper cups labeled 'The Hemingway', one turquoise with orange rim, the other black with turquoise rim, floating in mid-air against a plain background.

Two shopping bags, one large teal and one small mustard, both with 'the Hemip' printed on it and wooden clips, against a plain light gray background.

A blue hanging sign with white cursive text that reads 'the Hemmingway', attached to a brick wall with trees and buildings in the background.

Simple line drawing of a feather on a dark blue background.

The cover of the book "The Heming-way" with a light blue background and stylized cursive text.

Display of different font styles and sizes, including bold, regular, and list of text with titles such as 'Font Combo', 'Freight Text', 'Staff Leadership Academy', 'Freight Sans', and placeholder paragraph.

Color palette showing four shades of blue with HEX and RGB codes, labeled as Colors, with gradient bars below each color.

Visual Storytelling

This series of editorial illustrations and cover designs, created for print and digital media, addresses key themes such as political engagement, big data, and Latino studies.

The political artworks feature striking imagery related to the 2020 election, while the big data illustration depicts the complexities of our digital world in connection with law enforcement. The Latino studies pieces celebrate cultural diversity through vivid landscape motifs, encouraging conversations about identity and representation.

Additionally, the collection includes examples of illustrations made for packaging, marketing, and editorial purposes, demonstrating versatility across various visual contexts. Collectively, these works showcase both expressive and practical ways of conveying modern ideas.

Magazine cover titled "LIFE & LETTERS" with artwork, social media icons, and a headline about conspiracy theories and digital age challenges.

Open magazine with collage of the Statue of Liberty, U.S. Capitol, and protest signs, overlaid with a hand drawing a map of the United States with a marker and various illustrations.

A magazine cover titled 'Life & Letters' with a red and white color scheme, featuring the headline '2020 Vision: A Look Ahead' and an illustration of the United States Capitol building.

An open booklet featuring overlapping graphics of police cameras, a police car, a radio tower, and circuit boards, with digital code and a red radar target overlay.

An open book showing a pastel-colored background with a silhouette of a human head and a layered, arched pathway leading to a small scene with a sun, clouds, and hills.

An open book displaying two pages with colorful, stylized illustrations of landscapes viewed through arched windows, separated by a central decorative element resembling a sunrise or sunset.

Print Design

This series of print designs, created for a range of institutional and marketing needs, demonstrates versatility across formats including annual reports, dean’s reports, magazines, business cards, and programs. Each piece is developed through a thoughtful design process that begins with establishing clear, effective layouts and extends to the careful selection of photography, typography, and iconography. Every element is carefully considered to ensure consistency, clarity, and visual impact while aligning with the organization's identity. In addition, these designs balance aesthetic appeal with practical communication goals, supporting both readability and engagement. Together, these works highlight both expressive and functional approaches to representing established entities through print.

Photography

This series of photographs, created for a range of marketing projects, demonstrates versatility across formats from professional headshots to dynamic lifestyle imagery. The headshots are carefully composed to reflect each subject's personality and professionalism, using natural light and thoughtfully selected backgrounds to create an inviting, polished look. In addition, the collection includes event and lifestyle photography that captures key moments and narratives to support broader marketing goals. Together, these images highlight both expressive and functional approaches to visual storytelling.

A woman and a man are seated on stage in chairs, engaged in a discussion in front of an audience. The woman is wearing a dark suit, while the man is in a suit with a tie. There is a wooden table with two water bottles and a plant between them. Audien

A woman with shoulder-length hair, glasses, and earrings, wearing a dark blazer, speaking and gesturing with her hand while sitting in a pinkish armchair.

A group of nine diverse women and men standing together outside in front of a building with a sign that says 'UHC'. Some are wearing red, some are in business attire. They are smiling and posing for the photograph.

Two women smiling and walking along a colorful mural on an urban street. One woman wears a red polo shirt with glasses, and the other wears a red Houston jersey.

Three people walking along a colorful mural wall, smiling and talking to each other. The person in the middle is wearing a red Houston jersey, while the others are dressed in red shirts, one with khaki shorts and the other with black pants.

A smiling man in a blue suit, white shirt, and striped red and blue tie, standing with arms crossed in an office setting.

Group of diverse college students walking together on campus, wearing red shirts, smiling and talking.

A man with a beard in a blue suit, white shirt, and orange tie stands with arms crossed in a vintage-style room with brick walls, two large potted plants, and leather furniture.

Portrait of a woman with short blonde hair, wearing glasses, a beige blazer, and a black shirt, standing outdoors with trees in the background.

A woman in a beige suit standing with arms crossed in front of a fountain on the Texas State Capitol grounds, with a tall white historic building behind her, green trees, and a clear blue sky.

A young woman in a yellow top raising her hand in a classroom or workshop setting, with two other women, one in a floral shirt and glasses smiling, and the other in the background wearing a headscarf, surrounded by notebooks and a laptop.

A family of three sitting on a beige sofa, smiling at the camera. The man on the left has short brown hair and is wearing a black polo shirt. The woman on the right has long brown hair and is wearing a white and red striped shirt. The baby girl in th

An older man in a navy suit and patterned tie standing in a modern, well-lit indoor space with blurred background.

Group of four professionals standing in an office with blinds and city buildings in the background.

A diverse group of young adults in formal attire attending a conference or seminar, sitting in a lecture hall, listening attentively.